First, we put on the digital music channel, Sounds of the Season, so we can listen to Christmas music while we work. Then I start unwinding the lights. They've been in these RubberMaid tubs all year and apparently were formed into one gi-normous knot not even the Boy Scouts could untangle. After that mess is handled, Steph takes the lead and starts twirling the lights around separate branches moving around the tree in a clockwise motion. I continue de-tangling the herculean knot and passing her the strand of lights. We continue around the tree for what feels like an hour. All the while Steph is telling me to hand her lights faster, then slower, then I'm slacking and I need to start moving faster. Man, how long is this #$&@ strand of lights? And didn't the music channel JUST play Feliz Navidad, or is it just me? The Festival of the Tree has begun...
When the first strand is finally done, we plug in the lights to see if we missed any spots. Funny, the tree barely looks lit, WTF?! Maybe it's because half the strand is not lighting up. GREAT, we just got these lights. So we gotta unwind the flippin' lights and start again. FYI, if you value your marriage, plug in each strand before you string it. A Christmas tip from me to you.
So, we start again. Oh yes, people, I checked the strand this time. Daddy ain't no fool. So, things are going good, for what feels like an hour and a half. WTF?! There is no way this strand is longer than the last strand. They are from the same box. Maybe doing the tree was a huge mistake today. Is that Feliz Navidad...AGAIN?! Does this digital music channel only have like 3 songs on its playlist?! COME ON!! Finally, the end of the strand. We plug it in to see the fruits of our labor. Crap in a hat. There's a huge unlighted hole in the middle of the tree where Steph missed. I. WANT. TO. DIE. Maybe a glass of wine would help? Or a shotgun in my mouth?So we unwind then begin again. By this point, Steph and I don't even consider us to be married to each other. We are two strangers who hate each other decorating the same tree, that we also hate. Idle chit-chat is at a low point, which sucks because the digital music channel is playing Feliz Navidad for the 30th time. And this strand is taking longer than the last three strands combined. I'm dying inside, our cat Presley is in the corner weeping and we still haven't finished stringing lights, much less putting on ornaments. We plug in the newest strand once it's finally on and the tree is only lit like half way. WTF?! We've been at this for what feels like days and the tree is only half done?! That's it, I'm prepared to call off Christmas and start celebrating Easter.
We are finally getting to the bottom and I keep thinking we are done. I tell Steph, "...one more strand" like twenty times. We keep putting on lights and the bottom never gets any closer. It's like the tree is a giant optical illusion. We are going to keep stringing up lights until we either run out of lights or we die, whichever comes first, and I'm betting on the latter. We finally finish the tree with a grand total of like 7 strands of lights. Seven strands of lights. SEVEN. We bought this tree like 3 or 4 years ago. It's fake. We don't water it, it doesn't grow. Explain to me why the number of strands it takes to light this ^&%$# tree goes up every year. The first year we had the tree I swear it only took 3 strands of lights. I've bought boxes of lights every year to put on the tree. Where do the lights go?! Is there some kind of Phantom Zone in our tree? Another dimension that sucks up lights, never to be seen again? Maybe this dimension is nothing but Christmas lights and orphaned socks from our washing machine. Who knows, but the tree is finally lit and we get to start putting on the ornaments...queue Feliz Navidad...

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Holy crap, what the hell is this guy compensating for? Either this is Paul Bunyon's sweet ride or the owner has the tiniest genitalia on the planet. And he parked it BACKWARDS. For a guy with such small genitalia, he's got some ego.
I was at the Big Lots by my office during lunch and right next door was this Chinese grocery (pictured left). I love fun and different types of supermarkets and groceries so I thought I'd drop in. Maybe I'd find some cool Chinese energy drinks or sodas. I thought it would be fun. I was wrong. As soon as I stepped into the place, I knew I was wrong. First of all, the smell. It was unearthly. At first, it smelled like some old guy's ass (not that I actually know what that smells like, but I can guess). The smell changed and morphed the longer I stayed in this unholy place. The smell was so bad, my entire olfactory system shut down. It was like Cherynobyl in my brain, a complete meltdown. My eyes were burning, I couldn't breathe, and I wanted to cry. I walked around very quickly trying to catch my breath and I noticed I was the only "westerner" in there. Everyone else is Chinese, and old. Not just old, but ANCIENT. We are talking hieroglyphics old. So, now I'm scared. I'm afraid the Akuza (they are Japanese, I know) are going to jump out and turn me into Today's Special. So I hightail it out of there. Walking out I noticed there was like one register open and the chick was doing her nails. So strange...yet wonderful. I will never set foot in this place again, but I will speak of it often.
Hogly Wogly?! Come on, dude. You can't do any better than Hogly Wogly? How about Cowsy Wowsy? Birdsy Wirdsy? Piggly Wiggly....wait.
This is a public service announcement. If you are going to mix absinthe and lemonade, be prepared for the very real possibility of a cross dressing transvestite waking you up in the middle of the French Quarter without your pants on.
DEAD. SEXY. You know it, and I know it.

After the fallout from New Coke’s disastrous introduction, Coke had a big problem. How do they market two Cokes? Coke Classic didn’t need any marketing as the brand now sold itself, but what about New Coke? It could no longer use the slogan “The Best Just Got Better”, so, what to do? Coke decided to market New Coke to their lowest performing demographic, kids and teens. Ads for Coke included Max Headroom in fast talking commercials berating Pepsi for lack of originality. These ads did fairly well and were well recognized, but sales of New Coke couldn’t recover from the beating the drink got over the summer. The writing was on the wall for New Coke.
In 1992, New Coke was re-branded Coke II in hopes that it might refresh interest. It didn’t and by 2002, the drink was pretty much eliminated from all but the smallest markets. Supposedly, Coke II can still be found in stores and vending machines in smaller markets like Micronesia and American Samoa. Though New Coke is considered near dead, it will never truly die. CEO Goizueta still preferred New Coke so he continued to have it produced for his own consumption until right before his death. You only have to mention New Coke to somebody and they immediately know what you are talking about. It’s not just a drink anymore, New Coke refers to a mistake so disastrous, one may never recover. It’s part of the pop culture lexicon.
Welcome to Part II of The Saga of New Coke. If you missed Part I, then just
That New Coke was a complete failure from day one is the common misconception. By and large, people really liked the new formulation and continued buying Coke in their usual amounts. Where the discourse began was in the Southeast, where Coke was originally formulated and sold back in the late 1800s. People were reacting to the fact that Coke was changed, not to the bad taste of New Coke. Most of the protestors didn’t even drink soda, much less Coke; they just didn’t like the idea of Coke changing something that apparently meant something to them. The interesting thing is, if Coke, before the change, would have meant enough to these people to buy it, then the company wouldn’t have changed the formula in the first place. It’s your classic Catch-22. Due to the extremely vocal minority, it became “chic” to bash New Coke. Protestors were so vocal about not liking New Coke that anyone who did like the new formula would be scared to say so. These “coke crazies” as I call them, formed a group called Old Cola Drinkers of America which lobbied The Coca Cola Company to reintroduce the original formula. They even tried to levy a class action lawsuit against Coke (wha-huh?!) but the case was thrown out by a judge (sometimes the legal system works). People continued to be so outraged at the new formula that they were trying to obtain cases of original Coca-Cola from overseas as New Coke had not been introduced over there yet. The Coca-Cola Company was at a loss for the huge debacle they had created for themselves.








